1. In 2018 we launched our community scheme which provides football sessions for 4-7 year olds at Massey Ferguson Sports Club every Saturday from 10am – 11am with a few of £1 per session. Upon completion of ten sessions, the participant receives a free Coventry United training t- shirt.

    During the summer of 2018 the club stepped up promotion of the community scheme which has seen an increase from 15 children to over 30 with the addition of 6 coaching staff. (Most recent instance 47!). Two of the coaching staff are first team players Shannon O’Brien and Erin Riden. Both players are to start their FA level 1 certificate, the fees for which will be subsidised by the club.

    We have witnessed an increase of girls to our community scheme since we added the female coaching staff and senior players down to the community scheme providing coaching and advice for the children. The long-term plan is to continue with the community scheme and venture into schools and provide half term camps which will ultimately increase attendance and support for our football club.

    We have also recently been approved for a Football Association Wildcats Centre. We worked closely with Birmingham County FA with the idea to apply for the wildcats centre and we ensured we had the right infrastructure in place to make this FA initiative sustainable. The FA Wildcats scheme will operate alongside our community football at Massey Fergusons Sports Ground for girls aged 5-11 years.

    Having our very own FA Wildcats Centre will complete our pathway connectivity and participation of football in the city alongside gaining support for our senior sides. We have created our own news stories and social media posts which have gained a lot of attention across the city.

    We are also creating a brand-new girls junior section for girls 11 -15. Our plan is to have at least 3 teams who will compete in the central Warwickshire girls league. We already have a girls team aged U12s who be merging under our Coventry United Ladies FC banner in the 2019/2020 season. Since our press release we have enjoyed a significant spike in interest.

    The girls junior section will run parallel to our boys junior section which consists of 15 junior teams. This has grown from strength to strength and the girls section will follow the same recruitment plan, promotional plan and staffing structure under the same management team which is overseen by Jason Timms.

    We have also created partnerships with local girls teams within our county. We are in full support of Warwick Juniors FC who have 3 girls teams. Warwick Juniors FC have attended our home games and we have supported the junior teams on match days at their home games.

    To support all the above we have recently opened communication channels between the club and Sharon Brownlie who is the RTC Clubs Manager. We will be working towards an RTC Licence when they become available and we will base our junior section model on the Tier 3 RTC application. This will allow us to run parallel to an RTC and provide the players the best platform to develop under the Coventry United banner.

    Junior Recruitment plan

    Our junior recruitment plan is an active and successful body of work overseen by club director Jason Timms. Our recruitment and retention plan includes the following activities:

    • Flyer production and distribution

    • Email communications with schools PE Coordinators

    • Press releases

    • Social media promotion on all club channels (paid / unpaid)

    • Advertisement in Birmingham County FA newsletter

    • Promotional videos

    • Promotion in senior match-day programmes

    • Involving juniors and parents in senior match-day activities

    • BBC Radio interviews

    • Word of mouth